Official Music Video "The XX - Heart Skipped A Beat"

This is the official music video for the track that we are choosing to pitch for. However we do not intend to take any of the idea's that this video has used. This video is not performance based and the narrative included is relatively week.
The video also includes a range of colour filters that have been used over the top of the different landscape shots, this gives the video an abstract feel.
The video begins and ends with the shots being framed by an X. This is to meet the demands of the record label. Instead of close ups or shots of the artist, displaying part of the artists name is used to advertise them.
There does not appear to be any relationship between the lyrics and visuals, as the concept of the song is the break between two people but the shots in the video are of landscapes and do not include any main characters. There are a couple of shots of lone people standing and of animals running over the land, you could argue however the that this shows the loneliness and isolation that the artist is portraying through the lyrics.