Video Commentary Plan

We are going to include the whole group in the commentary talking about different parts of the video with different opinions.

The main points we are going to include are split up into the main questions, before each we will have a title introducing the points we are going to show.

Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

- Our music video uses generic conventions on music videos and genres along with original and unusual ideas to make it unique and interesting.
- Heavily performance based which also follows a narrative which is typical of this genre.
- The props used within the music video is typical of this genre with one being a car representing the current teenage life.
- The locations used help to depict an upbeat colourful atmosphere, this links back to the genre of pop. however we also used video filters and effects to take the colour out of some shots, this was done to illustrate the jump in time from present to past.
- These filters seem to counteract the typical conventions of a pop video, however you could argue that these darker shots fit in nicely with a rock video.
- The music video also develops conventions as within this there are typical pop moments for example singing in the car, however involving an element of comedy.
- We tried to challenge the conventions of music videos in general for example, we included stills within the video, which is uncommon in most music videos. We were also trying to stick to the generic conventions of music videos making the mix more difficult, however we managed to achieve it.

This section will be accompanied with clips from the video with voiceover also blended with an interview style video of the group members.

Q2 - How effective is the combination of your main product and ancilliary texts?

- The combination of the main products and the and the ancillary tasks are very effective and show a strong visual relationship as they represent a similar visual style.
- All 3 are easily recognisable as group products as they all share a consistent theme, this being bright colours, bold text and institutional information along with the pink spiders logo.
- We constucted our graphics to relate to the pop/indie rock genre and apeal to the target audience, we used bright colours and modern effects to achieve this.
- When creating the ancillary tasks, this being the magazine advert and digipak, we used no visual effects on the main artist to tie in with the music video as this was the main focal point.
-
- The combination of the products are very effective as together, they could launch a successful music video in an effective way.

This section would be shown by interview style clips blended with stills of the ancillary texts and the software used to achieve this.

Q3 - What have you learnt from your audience feedback?

-The feedback we recieved was verbal feedback from impartial sources, we also had our blog available for anyone to comment on online, this gave us wider sources of feedback. We also had feedback recieved from test viewers in our class.
- The feedback given from the audience regarding the music video is generally positive. The audience were able to identify the genre and thought that the shots and stills used added a positive element.
- From the feedback we found that parts of video were dynamic, however other parts were lacking this, and were able to re-shoot certain scenes after the roughcut. This was mainly focused around extra performance of the artist.
- The feedback was extremely helpful because we learned that to make a good music video we needed diversity, using many shot types and effects to keep the attention of the audience.

This section would be shown by interview style clips blended with captured clips or stills of the blog and other feedback methods.

Q4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

- Without new media technologies, the project would have been extremely different. Even in the beginning stages we were using new media (the internet) to research music videos, watch them online and decide on how to carry out the whole project.
-In the construction stages we used specialist software such as Photoshop and Final Cut, these dramatically simplified the way we went about producing professional products.
- We were first using final cut to create a storyboard which was important because we could clearly see our ideas and use it as a reminder as to what we wanted to achieve.
- We also used final cut to edit the test footage, this helped us to learn and perfect techniques that we needed in the final video.
- The main way it helped was for constructing the final video, we were able to add filters and cut the footage therefore enhancing the video and relating it to a pop genre.
- The internet also helped us find institutional information and logos which were helpful to promoting the artist.

This section would be shown by interview style clips blended with captured clips or stills of the group developing the products and stills of the software.